Context
The project draws from "Make America Great Again," a slogan that has become a widely debated cultural symbol beyond politics.
It reframes it as a question, shifting from assertion to ambiguity and opening space for interpretation.
Approach
The branding uses a minimal and direct approach to echo the original slogan while subtly subverting it.
Typography becomes the core medium, creating a system that feels familiar at first, yet slightly off, balancing between irony and sincerity.
Exploration
